10 Years Stories #7 – The Team – The People Behind the Platform

The Voices, Skills, and Passion that Make TrailTale Work 

Behind every trail, every story, 
every seamless experience, stands a team whose dedication transforms ideas into 
reality. TrailTale isn’t just technology—it’s people who care deeply about what 
they do.

The Technical Team: Building 
What Works

Our technical team is the 
foundation upon which everything stands. They don’t just maintain a platform; 
they continuously evolve it with dedication, creativity, and unwavering 
commitment. Every feature that makes TrailTale accessible, every innovation that 
improves user experience, every solution that solves a council’s unique 
challenge—it comes from developers who see their work as service, not just 
code. When Bolton needed alternative walking routes, when audio narration 
required perfect synchronization, when 140+ locations needed to run 
flawlessly—the technical team made it happen.

The Content Manager: The Keeper 
of Stories

At the heart of TrailTale’s 
storytelling sits our content manager—a museum curator whose experience and 
passion for history shapes every narrative we create. This isn’t someone who 
simply edits text; this is a professional who ensures unified storytelling 
standards across every trail, every town, every region. More importantly, 
they’re the bridge-builder, the person who connects with local historians, sits 
with community leaders, listens to residents’ memories, and honours the trust 
people place in us when sharing their stories. They ensure authenticity isn’t 
sacrificed for simplicity, and that every trail reflects genuine local voice.

The Narrator: The Voice That 
Brings Life

Then there’s the voice you hear on 
our trails—the narrator whose warm, engaging delivery transforms written words 
into living stories. This isn’t just reading text aloud; it’s performance, 
pacing, emotion, emphasis—all crafted to make history feel immediate and 
personal. For visually impaired users, this voice isn’t a convenience feature; 
it’s their entire TrailTale experience. The narrator understands that 
responsibility and delivers every story with care, making sure that people who 
cannot see the streets still feel the history surrounding them. That voice has 
guided thousands of people through Britain’s heritage, one story at a time.

The Content Developers: The 
Story Hunters

Behind every trail are content 
developers who refuse to settle for surface-level information. They research 
deeply, going far beyond what Google reveals. They chase down obscure local 
records, speak with long time residents, verify conflicting historical accounts, 
and uncover the stories that make each place genuinely unique. They understand 
that every town believes their history matters—and they’re right. The content 
developers’ job is proving it by finding the fascinating details, the 
surprising connections, the forgotten characters that make people stop and say, 
“I never knew that about this place.”

Together, They Are TrailTale

Individually, these roles are 
skilled professionals. Together, they create something greater: a platform that 
honours heritage, serves communities, and opens history to everyone. The 
technical brilliance means nothing without compelling stories. The stories fall 
flat without a voice that brings them alive. The research lacks impact without 
standards that ensure quality. And none of it matters if the team doesn’t 
genuinely care about the mission.

For ten years, this team has shown 
up—not just to work, but to serve. They’ve poured creativity, expertise, and 
heart into making TrailTale what it is today. Every successful trail, every 
satisfied council, every person who discovered something new about their own 
town—that’s the team’s legacy.

TrailTale works 
because they do

#TrailTale10YearsStories #Story7 #TeamTrailTale #PeopleBhindThePlatform